: The brand expanded from small dolls to OMG Fashion Dolls , Tweens , and Pets .
The (Lil Outrageous Littles) brand was launched by MGA Entertainment on July 7, 2016. It quickly became a global phenomenon, becoming the top toy in the US by 2017. The Inspiration 1200x721 LOL Surprise Wallpaper">
: By 2018, the brand generated over $4 billion in retail sales. : The brand expanded from small dolls to