16 : Win: Now

Holtz used the acronym to keep his players grounded in the present. He encouraged them to ask "What's Important Now?" up to 100 times a day—whether they were in a meeting, at practice, or on the field.

It sounds like you might be looking for a paper on the philosophy, often associated with the acronym "What’s Important Now," which was popularized by legendary football coach Lou Holtz . 16 : Win Now

A "Win Now" mode for a team (often in a 16-game or similar season format) where a front office mortgages its future for immediate success. Holtz used the acronym to keep his players

Below is an overview of the concept as it applies to leadership and strategy. Abstract: The "WIN" (What's Important Now) Philosophy 16 : Win Now