: Featured at the top of the crest, including the famous club motto, "You'll Never Walk Alone" .
While the full crest is used for official branding, the club has increasingly adopted a simplified logo for kits and modern digital identity. Primary Logo Style Key Feature 1901–1992 Minimalist Liver Bird Varied shield shapes and standalone birds. 1992–1999 Centenary Crest Added the Shankly Gates and eternal flames. 1999–Present Modern Crest Refined details and color palette. 2012–Present "Retro" Kit Badge 1920x1080 Liverpool fc logo
: Two flames flanking the shield in memory of the victims of the Hillsborough disaster. : Featured at the top of the crest,
: The bottom scroll displays "Est. 1892," marking the club's founding year. Design Evolution including the famous club motto