930_3bdcc5f9_139445_{yoursubpublisherid} May 2026

In the world of performance marketing, data is the only currency that matters. If you’ve encountered tracking strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , you’re looking at the backbone of granular campaign optimization.

You might see that your campaign is profitable overall, but without sub-ID tracking, you won't know that 80% of your profit is coming from just one specific placement. 930_3bdcc5f9_139445_{yourSubPublisherId}

To get the most out of strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , ensure your tracking platform (like Voluum, Binom, or RedTrack) is configured to pass the correct data: In the world of performance marketing, data is

The string 930_3bdcc5f9_139445_{yourSubPublisherId} isn't just random gibberish—it’s a roadmap to your campaign’s success. By correctly passing sub-publisher data, you move from "guessing" to "knowing," which is the only way to scale in today's competitive digital landscape. To get the most out of strings like

While the first part of the string ( 930_3bdcc5f9_139445 ) usually identifies the offer, the creative, or the primary affiliate account, the {yourSubPublisherId} section is a . When a live user clicks your link, your tracking software replaces that bracketed text with a real value—such as a specific website ID, an influencer's name, or a mobile app placement. Why Granular Tracking Matters Using the {yourSubPublisherId} macro allows you to:

But what does this string actually do, and why should you care about the {yourSubPublisherId} placeholder? What is a Sub-Publisher ID?

Below is a draft for a technical blog post explaining how to use such identifiers effectively.