: Introduced a sleeker, more "chic" horror image, especially within the Coven and Hotel cycles.
Over thirteen seasons, the series has cycled through various visual identities: American Horror Story image
: The series uses a recognizable variant of the ITC Willow typeface. This font has become synonymous with the brand, appearing in every title sequence and promotional material to create immediate brand recognition. : Introduced a sleeker, more "chic" horror image,
: Experimented with documentary-style imagery in Roanoke and 1980s retro-filters in 1984 . : Introduced a sleeker