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directly from Apple is widely considered the best route due to the availability of models, trade-in credits, and flexible financing. 1. Select Your Model and Configuration

: Select your preferred finish (color) and storage capacity (typically 128GB to 1TB). apple com buy iphone

: Most iPhones purchased directly from Apple are unlocked out of the box, giving you the freedom to switch carriers later. Ultimate iPhone Buyer's Guide - (Don't Waste $500) directly from Apple is widely considered the best

: Start by browsing the latest lineup at the Apple Store Online . As of late 2025, options include the iPhone 17 Pro Go to product viewer dialog for this item. and Go to product viewer dialog for this item. , the Go to product viewer dialog for this item. , and the new iPhone Air Go to product viewer dialog for this item. . : Most iPhones purchased directly from Apple are