Believability -

Focus on and "the human touch" to build brand trust. Believability in Practice - Commoncog

: Explain that while a world can have "cupcake robots" or magic, it must strictly follow its own established rules to remain believable. 2. The Leadership Feature (Business & Teams) believability

Focus on the : the more specific a character is, the more relatable they become. Focus on and "the human touch" to build brand trust