Organizations should audit their incentive structures. If you reward only the "bottom line," you are architecting an environment where ethical blind spots flourish.
We have a tendency to overlook the unethical behaviour of others when it is in our interest to remain ignorant (e.g., a manager ignoring a top salesperson's shady tactics).
We hold people less accountable for unethical actions when they are carried out through third parties or "outsourced." How to Close the Gap
Instead of assuming we are perfectly ethical, we should acknowledge our biases so we can actively guard against them.
The authors argue that most unethical behaviour isn't the result of "bad people" doing bad things, but rather "good people" being unaware of the psychological biases that cloud their judgment.