The network frequently used these commercials to bridge country music with popular TV hits. In 2011, Brad and Carrie were hilariously "taunted" by the kids from ABC’s The Middle during a mock audition for the hosting gig.
The Dynamic Duo: Looking Back at Brad and Carrie’s Iconic CMA Promos Brad Paisley Carrie Underwood Cma Commercial
Each year, the marketing team at ABC and the CMA found new ways to put Brad and Carrie’s wit on display. Whether they were traveling through time or auditioning for their own jobs, these commercials became a tradition fans looked forward to as much as the performances. The network frequently used these commercials to bridge
For over a decade, the Country Music Association (CMA) Awards were synonymous with one powerhouse pair: and Carrie Underwood . While their live monologues were legendary, their pre-show commercials often set the comedic tone for "Country Music's Biggest Night." These promos didn't just advertise an awards show; they showcased a rare, brother-sister-style chemistry that turned every 30-second spot into a viral moment. The Evolution of the CMA Commercials Whether they were traveling through time or auditioning
Take a look at some of the best moments from Brad and Carrie’s eleven-year run as the ultimate CMA hosts:
In a standout 2014 spot, the duo "traveled back in time" to show hilarious younger versions of themselves introducing country icons like Luke Bryan and Tim McGraw via awkward school photos.