Bradley Center Info

The venue was home to some of Marquette's most exciting basketball seasons, including their 2003 Final Four run.

Did you have a favorite memory at the Bradley Center? Let us know in the comments! The ? A comparison with the new Fiserv Forum?

While its replacement, the Fiserv Forum, offers a better, more modern experience, the memories made inside the Bradley Center—from the deafening noise of a playoff game to the quiet awe of a Disney on Ice show—will always remain a part of Milwaukee's sports history.

It lacked the extensive luxury boxes and modern concessions that modern sports franchises need to maximize revenue. 4. The Final Days and Transition to Fiserv Forum

For over 30 years, the (officially the BMO Harris Bradley Center) was the heartbeat of downtown Milwaukee. From NBA buzzer-beaters to sold-out concerts and monster truck rallies, the "big white box" on 4th Street hosted countless memories for Wisconsinites before its demolition in 2019.

As the NBA grew, it became clear the Bradley Center could no longer compete.

This blog post looks back at the history, impact, and legacy of this iconic arena, which served as the cornerstone of Milwaukee’s entertainment scene before the arrival of the Fiserv Forum. 1. A Gift to the City (1988)