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But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry
Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection. But Wait ... There's More!: Tighten Your Abs, M...
How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions) But Wait… There’s More
The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away The Quest for Perfect Abs (and Millions) The
If so, you aren't alone. In his book, , journalist Remy Stern explores how one out of every three Americans has succumbed to the siren song of the television infomercial. Far from just being "cheesy late-night TV," this is a $100 billion industry that has mastered the art of the sell. More Than Just Kitschy Commercials
