In , leading Hollywood makeup artist Carol Shaw noticed a major problem: her A-list clients, including Nicole Kidman and Cindy Crawford , were constantly breaking out from the heavy, oil-clogged foundations of the time. Determined to find a skin-friendly alternative, Shaw spent three years developing a formula that was 66% water, oil-free, and fragrance-free —a revolutionary move in an era of heavy-duty "stage" makeup.
Today, the brand maintains its professional roots with products designed to be gentle but "PRO" grade.
The name itself was born at a family holiday party. Her uncle suggested simply spelling , and when she ran it by her friend Demi Moore , the actress loved it. The Red Carpet Legend buy lorac
If you're looking to try the brand, you can find a wide range of their classic and newest products at retailers like MYQT Australia or eBay . Buy Lorac Pro Eyeshadow Palette Online In Australia - MYQT
The story of (pronounced "la-rock") is a classic Hollywood tale about a celebrity makeup artist who grew tired of watching the stars she worked on suffer from skin irritation under harsh studio lights. The "Backwards" Birth of a Brand In , leading Hollywood makeup artist Carol Shaw
A modern evolution of Shaw's original vision, this PRO Soft Focus Foundation Go to product viewer dialog for this item. is weightless, vegan, and water-resistant. Iconic Palettes: From the PRO Eyeshadow Palette 4 Go to product viewer dialog for this item. to the Unzipped Gold Palette Go to product viewer dialog for this item.
, these are still praised for their smooth, "no-tug" application. The name itself was born at a family holiday party
LORAC quickly became an industry secret, known as the "Red Carpet Authority". Shaw even named lipstick shades after her famous clients, such as a signature shade for Cindy Crawford. The brand's legendary status was cemented in with the launch of the LORAC PRO Palette , which became a viral sensation among beauty gurus for its high pigment and "velvety" blendability. Why People Still Love It