Courts are beginning to scrutinize the use of "Buy" buttons for digital content. A notable case, McTyere v. Apple, Inc. , proceeded to trial on the basis that consumers may be reasonably misled into thinking their purchases are permanent. Consumer Behavior: Ownership vs. Streaming
Despite a stated preference for ownership, actual spending heavily favors streaming services. buy movies and download online
The shift to digital downloading and streaming has broader societal implications. Courts are beginning to scrutinize the use of
Research from Vanderbilt University explains that when you "buy" a movie on platforms like Amazon or Apple, you are often only purchasing a revocable license . McTyere v. Apple