Buy Squad -

: Shopping in a group reduces the "risk perception" of a purchase, making consumers more likely to complete a transaction when a friend affirms the decision.

: Platforms like Pinduoduo allow users to invite their network into a "buy squad." Increasing the number of participants lowers the unit price for everyone in the group. buy squad

: Retailers gain valuable data on social influence and group decision-making patterns. : Shopping in a group reduces the "risk