: Your mailer is addressed to generic labels like "Local Postal Customer".
: You can buy lists based on specific criteria like new homeowners, age, income, or interests. buying mailing list from post office
: They provide CASS certification and NCOA updates to ensure you aren't paying postage for undeliverable mail. Comparison: EDDM vs. Buying a List Every Door Direct Mail (EDDM) Buying a List (Vendors) Names Required No (Generic address) Yes (Specific individuals) Best For Local businesses (e.g., pizza, salons) Specific niche targets (e.g., luxury car owners) Cost Lowest postage; no list cost Standard postage + list purchase cost Personalization Low (Everyone gets the same) High (Can include recipient's name) Get an Address List | Postal Explorer - USPS : Your mailer is addressed to generic labels
: You use the EDDM Online Tool to select neighborhoods on a map. The tool shows you demographic data like average age, income, and household size for each route. Comparison: EDDM vs
: Postage is significantly lower than standard first-class mail, often under $0.20–$0.25 per piece. 2. Buying Targeted Lists Through Partners