Cheap*cosmetics -

: Platforms like Shein and Temu now sell vast quantities of inexpensive cosmetics alongside clothing, targeting young consumers through social media.

: Countries like South Korea have mastered the "cheap but effective" niche, with brands such as Innisfree and Cosrx moving from niche online finds to staples in major retailers like Ulta and Target. The True Cost of "Cheap" cheap*cosmetics

: Foundations and concealers often benefit from higher-end formulations to avoid skin irritation. : Platforms like Shein and Temu now sell