The program functioned as a rather than a direct sales platform.
: Members would visit an authorized dealer to view a prearranged price sheet, which was often set at or near the dealer invoice price .
The in 2017 was widely reviewed as a high-value tool for members who prioritized a low-stress experience over finding the absolute lowest market price. While the program offered pre-negotiated, "no-haggle" pricing, 2017 reviews and member feedback indicate that its value often depended on the specific brand and the buyer's willingness to cross-shop. How the Program Worked in 2017
Reviewers often categorized the program into two main camps: