Kelsea Ballerini was announced as a CoverGirl in 2022. 3. The Selection Process and Brand Values
Brinkley returns as CoverGirl’s cover girl - Lawrence Journal-World
The brand started updating its image to reflect a more diverse society, incorporating African-American and Hispanic models, as well as portraying women in professional, working roles. Cover Girl Models
The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".
The brand shifted heavily toward hiring celebrity spokeswomen, including musicians and actresses like Rihanna, Katy Perry, and Zendaya. 2. Notable CoverGirl Models and Brand Ambassadors Kelsea Ballerini was announced as a CoverGirl in 2022
A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads?
The brand’s marketing has been heavily documented, particularly through the Smithsonian’s "Cover Girl Advertising Oral History Documentation Project," highlighting its role in American advertising history. g., Zendaya , Christie Brinkley )? The inclusion of models like Amy Deanna and
The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards.