Creative Advertising, New Edition: Pricken, Mario - Amazon.com
This isn’t just another coffee table book filled with pretty pictures (though it has over 200 of those). It’s a literal "idea factory" that reverse-engineers the most successful global campaigns to show you exactly how they were built. The Secret Sauce: The KickStart Catalogue Creative Advertising, New Edition by Mario Pricken
Why Mario Pricken’s "Creative Advertising" Is the Ultimate Brain-Hack for Marketers Creative Advertising, New Edition: Pricken, Mario - Amazon