Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials.
Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance did nike buy hurley
Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. Hurley benefited from advanced Nike technologies