This new feature applies a high-exposure, 90s-inspired "film flash" look to existing photos or videos in your gallery. Open Instagram and go to your Story .
The "Flash" feature depends on whether you're looking for the viral social media effect or actual photography techniques. Currently, the most trending "Flash" feature is a that uses AI to mimic a retro, film-style aesthetic . Viral Instagram "Flash" Filter Flash!
Select a photo from your gallery (this effect works best on darker or nighttime photos). Tap the icon (the three stars). This new feature applies a high-exposure, 90s-inspired "film