Florentino Perez El Poder Del Palco Florentino ... -

Loaiza argues Pérez’s power rests on two pillars: ACS (his construction company) and Real Madrid . He describes this as a synergy of "concrete and football" used to build a multi-billion euro fortune.

The book (Akal, 2022) is an unauthorized biography by journalist Fonsi Loaiza that explores the immense influence of the Real Madrid president. The title refers to the "VIP box" (palco) at the Santiago Bernabéu stadium, which Loaiza describes as a primary center of political and economic power in Spain. Key Themes and Arguments Florentino Perez El Poder Del Palco Florentino ...

The book presents a critical look at Pérez's rise and current status as a prominent figure in the Spanish "oligarchy": Loaiza argues Pérez’s power rests on two pillars:

A significant portion of the book focuses on Pérez's alleged influence over the Spanish media. Loaiza claims Pérez can influence editorial decisions, including the removal of editors or specific photo captions. The title refers to the "VIP box" (palco)

The Bernabéu VIP box is portrayed not just as a place to watch football, but as a "theatre of operations" where high-level business deals are made and alliances with politicians, judges, and journalists are forged.