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Released following the devastation of Typhoon Ondoy, this ID focused on the "Pasalove" concept—encouraging Filipinos to share love and hope as the ultimate gift during recovery.
The CSIDs from this era reflect the shifting landscape of Philippine society, moving through themes of communal love, faith, and survival. Released following the devastation of Typhoon Ondoy, this
GMA broke tradition by using a CGI-animated campaign instead of a celebrity-heavy live-action video. It featured three short stories—Magic Crayons, Magic Phonograph, and Magic Wand—to remind viewers of the wonder of the season. ABSCBN Christmas Station ID 2009: A Nostalgic Look
This jingle, performed by Julie Anne San Jose , emphasized simple acts of kindness. It marked a period where GMA began focusing more on the "Kapuso" (one in heart) branding, showing stars interacting directly with communities. The song became a seasonal anthem
ABSCBN Christmas Station ID 2009: A Nostalgic Look Back - Ftp
The 2021 campaign served as a tribute to healthcare heroes and frontliners. It featured a large ensemble of Kapuso Singers and marked the first CSID appearances for new transfers like Bea Alonzo . Cultural Significance and Legacy
Widely considered one of the network's most iconic IDs, it featured Alden Richards at the height of the "AlDub" phenomenon. The song became a seasonal anthem, reinforcing the pun "MaGMAhalan" (to love one another, incorporating the GMA name).