The authors identify complex "push" and "pull" factors driving the growth of this industry: [PDF] Health, Tourism and Hospitality by Melanie Smith
: Unlike medical tourism, which is often reactive to illness, wellness tourism is proactive, involving activities like yoga, meditation, healthy nutrition, and pampering. Tourist Motivations and Trends Health and Wellness Tourism Melanie Smith LГЎszl...
: They utilize a holistic model comprising six key components that travelers seek to balance: physical, emotional, spiritual, intellectual, social, and vocational wellness. The authors identify complex "push" and "pull" factors
Smith and Puczkó argue that "health tourism" serves as an overarching that encompasses two primary sub-sectors: medical tourism (focused on surgical or curative treatments) and wellness tourism (focused on preventive and lifestyle-enhancing activities). which is often reactive to illness