Buying a car at —the amount the manufacturer billed the dealer—is a high-level negotiation strategy that requires moving the conversation from the MSRP (sticker price) to the dealer's actual cost. While dealers aim to sell above invoice to cover overhead, they can still profit at this price due to "holdbacks" (rebates from the manufacturer, typically 2–3%) and other hidden incentives. 1. Research the Invoice Price
Since factory invoices are not public, you must find estimated numbers before starting your search. Car Invoice Prices, MSRP and Car Market Value - Edmunds how to buy a car at invoice price