How To Buy A Diamond Ring Without Getting Duped Online

We offer both in-person and virtual appointments to help you find the perfect design.

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Use online prices as a bargaining chip. If a jeweler says they can’t get close to the online price for a diamond with the same specs, walk away. 6. The "Under-Weight" Discount We offer both in-person and virtual appointments to

Ask the jeweler if the stone is "eye-clean." If you can't see any black spots or clouds with your naked eye, the diamond will look identical to a flawless one once it’s on a finger. 4. Watch Out for the "Blue Glow" Check the GIA report for . They're ranked based on a number of factors,

While some fluorescence can make a yellowish diamond look whiter, "Strong Blue" fluorescence can make a diamond look oily or hazy in natural sunlight.