: The most direct competitor with a well-established global franchise system.
: Instructors are exclusive SoulCycle employees who undergo an intensive eight-week training program at "Soul University". They cannot teach at other studios, a restriction that would be harder to maintain in a franchised system. 2. Is Opening a SoulCycle Ever Possible? how to buy a soulcycle franchise
While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group . : The most direct competitor with a well-established
If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models: As of 2026, the company continues to operate
: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters .
: Businesses can partner with SoulCycle for private rides, bulk class bookings, or "Bank of Bikes" wellness incentives through their Corporate Partnerships program . 3. Alternatives for Boutique Fitness Entrepreneurs