While the phrase sounds like a tautology (stating the obvious—that today is, well, today), it gained legendary status through Dariusz Szpakowski's dramatic delivery during major sporting events. It is the peak of "Szpakowizna"—the commentator's unique style of mixing grandiosity with accidental linguistic slips.

Today, the phrase is a staple of Polish internet culture and social media. It’s used as a "grand opening" line for: Product Launches: From new menu items to app updates.

First days at a new job or long-awaited vacations.

It is a masterclass in how a simple "verbal glitch" can become a cultural treasure. It provides the perfect blend of pathos and irony , allowing anyone to turn a mundane Tuesday into a "historic event."

It perfectly captures a sense of epic anticipation mixed with self-aware humor. Using it immediately signals that whatever is happening—whether it's a World Cup final or just the release of a new pizza—is being treated with a playful "historical" weight.

Official openings of facilities or sports tournaments. Verdict