Using Big Data to predict consumer behavior.
Note: In services, this expands to 7Ps (adding People, Process, and Physical Evidence). 5. Modern Trends & Digital Transformation Marketing: Grundlagen fГјr Studium und Praxis
Analyzing the macro-environment (Political, Economic, Social, Technological, Environmental, Legal). Using Big Data to predict consumer behavior
Academic study is increasingly incorporating these practical shifts: this expands to 7Ps (adding People