Mcquail's Mass Communication Theory -

: He categorizes the "intent" behind communication through specific models: transmission, ritual/expressive, publicity/attention, and reception.

: McQuail co-developed a model for why individuals use media, focusing on Diversion , Personal Relationships , Personal Identity , and Surveillance . McQuail's Mass Communication Theory

McQuail provides a comprehensive roadmap of the field, organizing theories into several key frameworks: : He categorizes the "intent" behind communication through