If they don't match, they are flipped back over in the same spot, and the turn passes clockwise.
The goal is to collect the most matching pairs of cards by remembering their positions in a face-down grid. Shuffle the cards and lay them face down in a grid. Memory - The Original Matching Game from Ravens...
The game ends when all pairs have been claimed. The player with the most pairs wins. Game Variants If they don't match, they are flipped back