Now & Later May 2026

Still one of the best "price-per-minute" candies. Durability: It doesn't melt into a puddle like chocolate.

It’s a sensory experience that lasts longer than a standard Starburst. Now & Later

Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History Still one of the best "price-per-minute" candies

A treat children could enjoy all day for just a nickel. the brand has branched out significantly:

While the "Original" line is the blueprint, the brand has branched out significantly: