: Approximately 21.5% of adults reported canceling a subscription in early 2026 due to price pressures, leading to a resurgence in FAST (Free Ad-Supported TV) channels. 3. Social Media & Creator Economy Social Media Demographics to Inform Your 2026 Strategy

: Advertising is set to become the largest E&M segment by 2025, approaching $1 trillion in annual revenue by 2027.

In 2026, streaming is no longer a "challenger" to traditional TV; it has become the primary screen for most households.

: The U.S. remains the largest market (projected $943 billion by 2027), but China is growing faster with a 4.3% CAGR compared to the U.S. rate of 2.9%. 2. Streaming & Television Convergence

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