Our Brand Is Crisis Site

They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos.

The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate. Our Brand Is Crisis

is a title shared by two significant works—a 2005 documentary and a 2015 fictionalized satire—that explore the high-stakes, often cynical world of American political consulting exported to foreign nations. 1. The 2005 Documentary They focused on the idea that "Bolivia is

Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni"). including James Carville