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: Mobile apps now claim 82% of Indians' E&M time. This shift is driving traditional companies to rethink strategies to compete with user-generated content (UGC) and gaming.

The entertainment and media (E&M) landscape is undergoing a massive shift towards experiences, particularly in India, where digital media has officially overtaken TV for the first time in 2024. Key Media Industry Reviews (2025–2026) porno org

: Industry reviews from PwC India highlight that fandom must be "built, not bought," emphasizing interactive and personalised community experiences. Latest Content Reviews (April 2026) 2025 Digital Media Trends | Deloitte Insights : Mobile apps now claim 82% of Indians' E&M time