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If you're looking to write your own story based on a strange image or file, consider these "hooks":

Panic flared. He looked at the key on the screen, then at his coffee table. There, sitting where a stack of coasters should have been, was the physical brass key from the photo. It was cold to the touch and hummed with a low, rhythmic vibration. received_374911893286956_095613.jpg

: Make the character realize the image is somehow about them. If you're looking to write your own story