Sandwich

The is a strategic framework used in social media and marketing to balance different types of posts so that a brand provides value without overwhelming its audience with sales pitches . In a typical content sandwich:

: Relatable, engaging, or personal content that "hooks" the audience and humanizes the brand. sandwich

: A clear call-to-action (CTA) that encourages the reader to take the next step. Other "Sandwich" Concepts in Content The is a strategic framework used in social