Customers picking up an order are frequently tempted by the "Beauty on the Fly" aisles or new seasonal displays, leading to unplanned incremental purchases.
Sephora’s rewards program (Beauty Insider) is often integrated into the pickup process, allowing users to redeem points for physical samples, a tactile experience that digital-only transactions cannot fully replicate. Operational Excellence and Data Integration sephora buy online pickup in store
While the transaction begins online, the physical pickup serves as a powerful tool for customer engagement. Unlike traditional shipping, which ends at a doorstep, BOPIS brings the customer into a sensory-rich environment. Once in-store, Sephora utilizes a "high-touch" strategy: Customers picking up an order are frequently tempted