Released via Stefflon Don's own label, 54 London , in partnership with BMG. Themes and Inspiration
The song is a deliberate "celebration of Jamaican heritage," timed specifically for the . Stefflon Don designed the outfits for the music video herself, incorporating colors from the Jamaican flag to honor her roots.
August 18, 2022 (Audio); August 19, 2022 (Music Video).