Visa gift cards at Target include an activation fee, typically starting at $4.00 , depending on the card's value. Accepted payment options - Help - Target

Visa and Mastercard gift cards are essentially cash. Retailers pay fees on credit/debit transactions, and allowing store-branded credit to buy cash-like cards doesn't provide enough profit margin to cover these costs. What Are the Alternatives?

There is often a limit (e.g., 5 cards per guest per day) to prevent abuse.

Gift cards are often used in scams. Restricting "gift-card-for-gift-card" purchases makes it harder for scammers to convert stolen funds into untraceable cash equivalents.

(e.g., gaming, restaurants, or iTunes). Other Target GiftCards .

According to the Target Help Center , the official answer is . Target GiftCards cannot be used to purchase the following: Prepaid cards (Visa, Mastercard, or American Express).