: In the past, money was the primary driver of power. Today, influence is driven by community loyalty and personal brands. Companies now need a loyal community of supporters more than they need a massive advertising budget.
In their book The Gen Z Effect , authors Tom Koulopoulos and Dan Keldsen argue that "Generation Z" is less a birth-year demographic and more a shaped by hyper-connectivity . They identify six specific forces that are currently breaking down traditional generational divides and fundamentally changing how we work, learn, and do business. The Six Forces Shaping the Future The Gen Z Effect: The Six Forces Shaping the Fu...
: This refers to the speed at which technology becomes affordable and accessible to the masses. Products that succeed today are simple, highly available, and adaptive to user data, "slingshotting" into the hands of everyone almost overnight. : In the past, money was the primary driver of power