The Laws Of Brand Storytelling: Win--and Keep--... May 2026

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws

: Ensuring the story remains true to the brand's roots. The Laws of Brand Storytelling: Win--And Keep--...

: In the digital age, a brand is defined by what customers say it is, rather than what the company claims. is a marketing guidebook by Ekaterina Walter and

: Guides brands in sourcing stories through actionable intelligence and looking beyond the obvious. : In the digital age, a brand is

: Centers on fostering long-term loyalty by interacting with and listening to the audience. Key Themes and Takeaways

: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors