: Determine the intrinsic value of a business by discounting future cash flows and only purchasing when there is a significant margin of safety between the price and that value. Key Principles of the "Buffett Way" The Warren Buffett Way - IDBI Capital
: Focus on Return on Equity (ROE) and high profit margins rather than simple earnings per share. Buffett also seeks companies that generate significant owner earnings . The Warren Buffett Way (Second Edition)
: Invest in simple, understandable, and predictable businesses that have a durable competitive advantage or "economic moat". : Determine the intrinsic value of a business