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: While 41% of major female characters in broadcast and streaming are in their 30s, this number plummets to just 16% for women in their 40s.

: Only 1 in 4 films currently pass the Ageless Test —a metric from the Geena Davis Institute requiring at least one female character over 50 who is essential to the plot and portrayed without ageist stereotypes. The Dual Reality: Breakthroughs vs. Stereotypes

: Women over 40 are significantly more likely than men to be shown engaging in cosmetic procedures on screen, reinforcing the idea that a woman’s value is tied to a youthful appearance. Evolving Roles and Industry Power

: Actresses like Jean Smart (74), Jamie Lee Curtis (66), and Michelle Yeoh have recently "dominated" major awards, proving that mature women can be highly bankable and critically acclaimed.