Seeing a cool ad, a friend’s new gadget, or a "Low Battery" notification.
Create content that highlights a problem the user didn't know they had. 2. Information Search (The Deep Dive)
The process starts when a consumer realizes a difference between where they are and where they want to be. Hunger, thirst, or boredom. types of buyer decision process
That "buyer’s remorse" feeling when the product doesn't meet expectations.
The journey doesn't end at the checkout. The buyer evaluates if the product lived up to the hype. Seeing a cool ad, a friend’s new gadget,
The consumer has picked a winner. However, two things can still get in the way:
Provide clear comparison charts or "USPs" (Unique Selling Propositions) to make the choice easy. 4. Purchase Decision (The Big Moment) Information Search (The Deep Dive) The process starts
This is the "pro-con" phase. The buyer narrows down their options based on: Price, quality, features, and brand reputation.