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: This segment is projected to grow faster than non-flavored varieties (at a 5.85% CAGR ) as consumers seek natural botanical infusions and citrus-based profiles for home mixology.

: The Reid (for its high-quality single-malt base). Best Splurge : Belvedere 10 (for ultra-premium smoothness). Best for Martinis : (for a crisp, Icelandic finish). vodka still buy

: A consistent top-three global brand, heavily focused on sustainability and flavor innovation. 3. Emerging Purchase Drivers : This segment is projected to grow faster