: While smaller in total volume, Gen Z is the fastest-growing segment. They primarily purchase cards for gaming and streaming services , often treating them as "social currency".
: This group buys gift cards to eliminate "guesswork" when purchasing electronics for children or relatives. 2. Corporate & B2B Buyers Gift Card Industry Statistics from CardCash who buys best buy gift cards
The largest segment consists of individuals purchasing for personal gifting. : While smaller in total volume, Gen Z
buyers are more likely to purchase physical cards for household needs, such as appliances and premium home theater systems. : While smaller in total volume
: These generations are the most active buyers.