Millennials and Gen Z are driving demand for non-bridal pieces to celebrate personal milestones.
A growing market of 12.2 million urban men in India is being targeted with dedicated "Men of Platinum" branding. who buys platinum rings
Platinum remains a stronghold for bridal jewelry because it doesn't lose metal when scratched and securely holds diamonds . Millennials and Gen Z are driving demand for
Platinum is increasingly favored by Gen Z and Millennial buyers who value its . While traditionally dominated by bridal consumers, the market is expanding toward self-purchasing women and affluent urban men, especially in high-growth regions like North America, Japan, and India. 💍 Primary Buyer Groups Platinum is increasingly favored by Gen Z and
Because it is 90–95% pure , it is the primary choice for those with nickel allergies . 📈 Why They Choose Platinum Over Gold 6 Reasons To Choose Platinum Rings You Never Thought Of
In Japan, women aged 20–34 are a key demographic, buying delicate, branded platinum collections as self-gifts.