: X is shown brutally fighting his former self, symbolizing his real-life attempt to change his public image and personal behavior.
: The video ends with a message on a scrap of paper: "People change, things change, and me too," reinforcing his desire to leave behind his controversial past for a better future. Commercial and Cultural Impact XXXTENTACION - SAD! (Music Video)
XXXTENTACION's music video remains one of the most haunting and culturally significant visuals in hip-hop history. Released posthumously on June 28, 2018 —just ten days after the artist's tragic death—it serves as a surreal manifesto of self-transformation and letting go. Killing the Old Self : X is shown brutally fighting his former
: Following its release, "SAD!" jumped over 50 spots to hit No. 1 on the Billboard Hot 100 , making X the first artist to achieve a posthumous No. 1 since The Notorious B.I.G. in 1997. Released posthumously on June 28, 2018 —just ten