Zappos Com · Safe & Simple

Hsieh realized that to survive, Zappos could not just be a site that sold shoes. He decided that Zappos would be a He instituted radical policies that baffled traditional retailers:

They offered free shipping both ways for a full year, shifting all the risk of online shopping from the consumer to the company. zappos com

But Hsieh didn't want to stop at selling shoes. In 2013, he moved Zappos headquarters to downtown Las Vegas, attempting to revitalize the entire city grid. Internally, he implemented —a radical self-management system that completely eliminated bosses and traditional corporate hierarchies. Hsieh realized that to survive, Zappos could not